Mustang Survival

Since it's inception in 1967, Mustang Survival has led the way in marine safety innovation, forming partnerships with NASA, Navy Seals, Coast Guard, Military, Ocean Racers, and Professional Athletes. 

Over the years as the brand navigated different courses a variety of brand touch-points were left in its wake. A clear brand strategy was needed as well as a timeless aesthetic that worked just as well for government agencies as it did for professional and recreational users.

In other words, the seahorse needed to be reined in.

Brand Strategy | Creative Direction | Brand Standards

Image of man sitting on sail boat wearing Mustang Survival Corp. gear
Image of Marine Spec tags front and back with black and yellow colouring
4 vertical images of Mustang Survival Corp gear. 3 images of people wearing the gear on the sail boat, in windy and wet conditions. 1 photo with text that reads "Meris Waterproof Apparel, Designed for Offshore Environments" overlay on an image of the
Image of multiple pop up advertisements of Mustang Survival Corp apparel
Image of person wearing red rain jacket from Mustang Survival Corp on sailboat
Image of red t-shirt, black hoodie, and navy crew neck branded Mustang Survival Corp
Image of man wearing Mustang Survival Corp navy blue t-shirt on a sailboat
Image of Mustang Survival Corp logo
Image of front laydown of Mustang Survival branded shirts in red, navy, and dark grey, with white logo placed on the top right of the shirt
GIF on loop of example showing inflatable PFD from Mustang Survival Corp
Image of Mustang Survival Corp signage
Image of 3 pop up stands of Mustang Survival Corp with people wearing the inflatable PFD
Images of a variety of patches for Mustang Survival Corp
Image of Mustang Survival Corp signage that writes "certified dealer"
Image of Canadian Coast Guard boat and helicopter with person repelling down onto boat
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